2008
2008-03-15
Natural Products Expo West — Anaheim, CA
Rev Up Your Business: Sustainable Packaging as a Driving Force
We invite you to join our panel discussion and listen to some thought-provoking ideas from three industry leaders toward creating CPG market advantages by leveraging strategic packaging sustainability efforts. Each will focus on a specific element of the product lifecycle: manufacturing, trade relationship and consumer/brand participation.
Speakers: Kevin Williams, Brand Strategist, Pure Branding; Bruce Cummings, Senior Design Manager, Colgate Palmolive; and Ron Sasine, VP Retail Channel Management, MeadWestvaco Consumer Solutions Group.
> www.expowest.com
2008-02-22
BioFach 2008 — Nuremberg, Germany
Creating Brand Authenticity for the U.S. Market
The attitudes and behaviors of consumers in the U.S. organic market are shifting rapidly, with a strong and growing demand for brands that are truly "authentic,” reflecting not just organic compliance but additional environmental and social values and principles. This session will help international marketers to establish a communication platform for their own brands that U.S. organic consumers can relate to and will be eager to be affiliated with. Attendees will learn more about evolving consumer attitudes toward organic products in the U.S. market, as well as innovative approaches to creating and communicating an authentic brand identity.
Speakers: Dan Mishkind, Principal, Pure Branding; Kevin Williams, Brand Strategist, Pure Branding; and Elaine Lipson, organic industry consultant and author.
> www.biofach.de
2007
2007-09-26
Natural Products Expo East — Baltimore, MD
Packaging Innovations Workshop
Attractive and audience appropriate packaging can have a significant impact on a product’s success or failure in the market. Yet, in the product development process, packaging and marchandising are among the most difficult aspects to get right. Hear an overview of the issues involving branding, shelf presence and innovation in the wake of green initiatives in the food industry. Presenters will discuss ways to use packaging to reposition brands to say “green,” “healthy,” and “organic” as well as ways to carry that messaging forward through in-store point-of-purchase merchandising. Learn about innovating in a time of cost constraints, new regulations, high distribution costs and impediments to change.
Speakers: Kevin Williams, Brand Strategist, Pure Branding; Richard Swain, Principal, Packaging Arts
> Healthy Foods Conference web site
2007-09-26
Natural Products Expo East — Baltimore, MD
Beyond the Benefits List: Creating Authentic Relationships with Consumers
"Authenticity" is the new buzzword for creating consumer confidence and brand relevance in the message-saturated healthy and natural marketplace. In this case study on how a company's altruistic mission — creating real consumer value as well as jobs and meaning where they were much needed — becomes the stake in the ground for creating an authentic brand experience and the foundation for the brand's new identity. Pure Branding and Organic India partnered to create a more meaningful brand position that speaks to consumers' minds and hearts — and builds upon consumers' personal tea experience. Hear how the refined brand position creates greater consumer relevance in a highly saturated and fragmented category.
Speakers: Dan Mishkind, Principal, Pure Branding; Ken Vickerstaff, CEO, Organic India USA
> Healthy Foods Conference web site
2007-06-21
The Organic Summit — Boulder, CO
Marketing To New and Existing Organic Consumers
Speakers: Kevin Williams, Brand Strategist, Pure Branding.; Rick Sterling, President, Sterling-Rice Group; Allyson Savage, Ketchum West
> www.theorganicsummit.com
2006
2006-10-06
Natural Products Expo East — Baltimore, MD
Sustainable Packaging: Everyone's Talking About It, But Are They
Able To Do It?
In this roundtable seminar, you’ll gain manufacturer, retailer and technical perspectives on the opportunities and barriers facing the industry today, and the tensions that exist between the demand for commercial convenience and the responsibilities of environmental sustainability.
Speaker/Moderator: Dan Mishkind, Principal, Pure Design Co.
Speakers: Dan Heiges, Dir. of Research & Development, Quality Assurance and Corporate Standards, Wild Oats Markets; Nancy Hirshberg, VP of Natural Resources, Stonyfield Farm; Timothy Greiner, Partner, Pure Strategies, Inc.
> www.expoeast.com
2006-03-23
Natural Products Expo West — Anaheim, CA
Sustainable Packaging: Everyone's Talking About It, But Are They
Able To Do It?
In this roundtable seminar, you’ll gain manufacturer, retailer and technical perspectives on the opportunities and barriers facing the industry today, and the tensions that exist between the demand for commercial convenience and the responsibilities of environmental sustainability.
Speaker/Moderator: Dan Mishkind, Principal, Pure Design Co.
Speakers: Michelle Walker, Manager of Standards, Wild Oats Markets; David Zutler, Founder/CEO, BIOTA Brands of America, Inc; Timothy Greiner, Partner, Pure Strategies, Inc.
> www.expowest.com